Discover Our Services

At Virtus Wealth Management, your Southlake independent financial advisors, we help our clients prepare for a financially-secure future by developing long-term strategies that focus on the “big picture” versus short-term gain, thereby managing risk.

Connect With Us

Today’s economic conditions and uncertain financial markets require the savvy investor to go beyond traditional boundaries.


Our mission is to provide innovative, sophisticated and highly customized wealth management solutions and financial advice that address all facets of your finances.

Connect With Us

We tailor everything to each of our clients’ specific needs so that each client can pursue his or her different goals.

Virtus Wealth Management

Virtus Wealth Management is the product of a 2016 merger between two well-established Texas wealth management firms.

Connect With Us

Wealth management is more than just investment advice – it includes all aspects of a client’s financial life.

Latest Post

Get in touch

Wealth management is more than just investment advice – it includes all aspects of a client’s financial life.

Who We Help

At Virtus Wealth Management, we believe we can help you no matter what age you are, what life stage you are in, or how much money you are working with. We want you to feel educated, empowered, and involved in the planning of your financial future.

How To Choose The Right Financial Advisor in 2022

  • $
  • How To Choose The Right Financial Advisor in 2022

by | Sep 28, 2022

These days it’s easy to do a quick internet search for current mortgage rates or CD rates. Your credit score, mortgage calculator, refinance calculator, and loan calculator are all just a click away. But does the ease of access replace the need for a financial advisor in 2022? Most people still say no. Just because you can now do online debt consolidation, manage your student loans, and even do a bit of retirement planning online, doesn’t mean you’re making the right moves at the right time.

With so many easily accessible financial options, we see more and more people venturing out on their own when it comes to investing their finances. Unfortunately, in many cases, those same people are getting themselves into situations that don’t work with their lifestyle and financial goals.”  Karen Spence

Financial planning is more than just trying to make a quick buck off the assets you already have. There’s a finesse to it that many people don’t fully understand. Not only do you want to make your money work for you, but you want to do it in a way that aligns with your goals while minimizing risk. You need to know when to change what you’re doing and when to stay the course. Financial planning is planning for the future in a way that helps you pursue your goals. But with so much conflicting information on the internet, how do you find someone you can trust that understands all of these things?

3 Easy Steps to Finding Great Financial Advisors in 2022

Gone are the days when financial advisors were only for those individuals who had extra money to throw around. In fact, financial planning is more important than ever for people in all sorts of financial situations. Everyone can benefit from the financial advice and financial guidance of certified financial planners. However, not all financial advisors are created equal. Here’s a quick guide on how you can find the best financial advisor for your needs in 2022.

Step 1: Consider Why You Need Financial Advice

There are a variety of reasons why you might need financial guidance. It’s also entirely possible that you don’t know why you need advice. Not everyone knows what they want their future to look like. The past few years have really taken their toll on people mentally, physically, emotionally, and financially. A lot of people are stuck in survival mode, just trying to make it from one day, week, or month to the next. If this sounds like your situation, then take this as your sign to take a deep breath and start looking to the future once more. Survival mode isn’t sustainable. We’re here to help you find the financial guidance you need.

The past few years have been overwhelming for a lot of people. Instead of waiting for a sense of normalcy, it’s best to take action now. The steps you take today can help shape your future into what you want it to be.”  Brian Tillotson

You may already know why you want to seek out a financial advisor. If so, that’s great! If you’re not sure, then start by thinking about any major life changes you’ve gone through recently or are planning on going through. These can include:

  • Marriage
  • Divorce
  • Birth of a child
  • Inheritance
  • Life-changing medical situation for you or a family member
  • Bankruptcy
  • New job or promotion
  • Job loss
  • Starting a business
  • Start caring for a family member

Each life-changing event not only changes our circumstances, but it also shapes our worldview. For example, when you have a child, that child’s education may suddenly take priority over other financial goals.

Sit down and think about your financial goals. Here are some great questions to consider:

  • Are you wanting to get back on your feet after a divorce, job loss, or bankruptcy?
  • Are you wanting to create financial goals to help you pay for your child’s education or the care of a loved one?
  • Are you trying to start your own business?
  • Do you dream of traveling the world in your retirement?
  • Do you wonder what to do with an inheritance you received?

Allow yourself to think about the future and what you want it to hold for you and your loved ones. Most people aren’t aiming for just one goal. You may want a nice retirement, to pay for your child’s college education, and to care for your elderly parent, all while starting a business.

Whatever your future looks like to you, you want to make sure you find a financial advisor with the skills, knowledge, and experience in that field. They should be able to offer guidance and support for your specific financial needs.

This list includes some of the financial services offered by advisors:

  • Getting Insured
    • A good financial advisor can help you find the insurance products that best fit your needs while pointing out any potential holes in coverage options. This includes life insurance or annuities, home insurance, travel insurance, car insurance, pet insurance, renters’ insurance, and more. They can even direct you to an insurance company that provides discounts for multiple policies.
  • Budgeting & Saving
    • Many financial advisors are experienced in budgeting and saving. They can review your income and expenses and pinpoint opportunities to help you reduce expenses and save more efficiently with a customized budget.
  • Paying Down Debts
    • A great financial planner can evaluate your debts and create a repayment plan for you to follow. This allows you to prioritize debts that should be paid down first while saving money on the expense of interest in the long term. Your debt plan may include student loan debt, credit card debt, medical debt, and more.
  • Tax Planning
    • There are legal ways to work toward your financial goals while also limiting your exposure to taxes. A great certified financial planner can evaluate your withholdings and suggest adjustments to help you get a bigger paycheck and save on taxes.
  • Retirement Planning
    • An advisor that specializes in retirement planning can work with you to ensure you’re maximizing all of your retirement-specific tools including your Roth IRAs and 401(k)s so you can live the retirement you desire.
  • Investing
    • Advisors can suggest a specific financial product that aligns with your financial goals. They can also help rebalance your portfolio to ensure your investments are within your level of risk tolerance.
  • Education Planning
    • Financial professionals can help you utilize plans and tools to help you pay for education expenses for your children or grandchildren. They can offer guidance to the most effective strategies and help you plan how much you’ll need to save.
  • Estate Planning
    • Financial advisors can guide you through the estate planning process and plan accordingly. This includes wills or revocable living trusts. They can also help you set up a health care proxy and an executor and plan for end-of-life care.

Step 2: Educate Yourself on the Different Types of Financial Advisors

Now you know why you want a financial advisor. The next step is learning about different types of financial advisors.

It’s important to understand that there’s no specific federal law that regulates who is legally allowed to call themselves a financial advisor or offer financial advice. Just because someone includes the term “Financial Advisor” in their title doesn’t mean that they have the education necessary to provide you with great guidance and advice. It also doesn’t mean that they have your best interests at heart. It’s vitally important to evaluate any potential advisors you’re considering to make sure they are qualified, experienced, and the right choice for you.”  Chuck Elhoff

The most important aspect of learning about the different types of advisors is understanding fiduciary duty. Fiduciary duty means that they are legally required to work in your financial best interest. Not all financial advisors are bound by fiduciary duty. Others may just be held to a suitability standard. This simply means that they are only allowed to suggest products that are suitable for you and your situation, even if they’re more expensive, therefore earning them a higher commission.

It’s also important to understand how a financial advisor makes money. This is helpful when it comes to deciding if their advice is better for you or just better for their own wallet. There are four basic types of financial advisors:

  • Fee-Only Financial Advisors
    • They earn money from the fees you pay for their services. Fees may be charged as a percentage of the assets under management, a flat rate, or an hourly rate.
    • Most fee-only advisors work under the fiduciary standard. This means they choose to work under the fee-only model to reduce conflicts of interest and that they act solely in the client’s best interest.
  • Commission-Based Financial Advisors
    • Commission-based financial advisors typically do not charge fees for advice. Instead, they make their money from third-party commissions on products and services they recommend.
    • Commission-only advisors are not fiduciaries. Think of them more as salespeople for investment and insurance brokerages. They are only held to suitability standards.
    • Commission-based financial advisors aren’t necessarily bad. There are some financial products that are primarily sold by commission such as life insurance. Some financial advisors are a blend of fee-based and commission-based depending on the product.
  • Registered Investment Advisors
    • RIAs are companies providing fiduciary financial advice. They hire Investment Advisor Representatives IARs who are bound by fiduciary duty.
    • RIAs may have one or hundreds of IARs.
    • IARs are typically fee-only or fee-based. Some have additional credentials such as certified financial planner CFP.
    • CFPs are well suited to help you plan nearly every aspect of your life financially.
  • Robo-Advisors
    • Robo-advisors typically specialize in helping with mid-and long-term financial goal planning.
    • They offer low-cost automated investment advice and are not generally well-suited for complex financial matters.

A CFP designation is the gold standard when it comes to financial planning. This indicates that the advisor has passed rigorous exams regarding investment, insurance planning, as well as real estate. They also have years of experience in their field.”  Chuck Elhoff

Step 3: Find the Best Financial Advisor for Your Needs

A certified professional financial advisor will be able to provide guidance on personal finances, investments, tax laws, and asset management. They’re able to help teach you better habits for spending money, saving money, and borrowing money. Many people think of them as financial coaches. They help individuals make financial decisions based on the information they provide. In addition, they also are experienced in investment management. Even so, many tend to have different specialties.

Think back to why you wanted a financial planner in the first place when considering one of the following:

  • Investment Advisers
    • Investment advisers have a deep understanding of market conditions. They use this knowledge and your goals to build a financial plan to meet your needs.
    • Typically, investment advisers are paid a fee by the client in exchange for their advice about if and when they should trade specific securities.
    • The term “investment adviser” is intentionally spelled with an “e” rather than an “o” for the purpose of identifying legally registered professionals. The term “investment adviser” is not interchangeable with the term “financial advisor.”
    • Investment advisers must register with the Securities and Exchange Commission SEC as well as a state securities regulator.
  • Stockbrokers
    • A stockbroker buys and sells both bonds and stocks on behalf of their clients.
    • Most are affiliated with a brokerage firm.
  • Certified Financial Planners (CFPs)
    • CFPs help their clients build long-term wealth management plans. They consider all aspects of the client’s life and financial goals.

Be open and honest about your financial goals when speaking with potential financial advisors. While referrals are great, keep in mind that your financial situation may be different than the person who referred you to a specific advisor.

The most important thing to keep in mind when hiring a financial advisor is finding someone who is qualified to help you with your financial plan and financial goals. Call potential advisors to set up calls or appointments. Don’t be afraid to ask questions. Ask about their credentials, pay structure, and anything else you worry about. Remember that this is your money that’s on the line.

Here are some questions you may consider asking potential investors during your initial consultation:

  • How will we communicate?
  • Who are your typical clients?
  • Do you have a fiduciary duty to your clients?
  • How are you compensated?
  • Do you charge by the hour?
  • Do you earn additional compensation for recommending specific products?
  • How much will I pay and how is that determined?
  • Are charges billed quarterly or monthly?
  • How do you choose investments for your clients?

It’s also important to ask questions about your specific situation. For example, if you’re a small business owner you may want to ask if they have other clients that own small businesses.

If an advisor won’t answer your questions or discuss the details of how they do business then move on to someone else. Transparency is very important when it comes to how they will handle your money and how they get paid for doing so. Not answering questions are definite red flags when it comes to this industry.”  Brian Tillotson

Avoiding Financial Advisor Scammers

The absolute best way to protect your best interests is to select a financial advisor or financial analyst who voluntarily chooses to minimize conflicts of interest while adhering to a high fiduciary standard.

Unfortunately, there are some scammers out there who try to pass themselves off as financial experts and advisors. Thankfully, there are ways to protect yourself. You can search to find out if a financial advisor is registered with the SEC and FINRA. You’re also able to see if prospective advisors have any disciplinary action or lawsuits filed against them using the SEC’s IADP and FINRA’s Brokercheck.

Even legitimate financial advisors can engage in fraudulent activity. Legitimate, trustworthy advisors set realistic expectations when it comes to potential earnings. They’ll provide you with a risk assessment associated with each investment. They’ll disclose any potential conflicts of interest. And, most importantly, they’ll always act in your best interest.

Red flags to watch out for include:

  • Cold calls from people claiming to be brokers
  • E-mails from unknown senders claiming to be brokers
  • High-pressure tactics
  • Pressure to make quick decisions
  • Using terms such as “once in a lifetime opportunity” or “breakthrough technology”
  • Advising to keep an investment opportunity “confidential”
  • Refusal or delay when it comes to sending investment information in writing

These are some of the most common forms of investment fraud:

  • Affinity Fraud
    • A scammer approaches and convinces a trusted member of a community to invest.
    • That person then unwittingly convinces more members of the community to invest.
  • Churning
    • A scammer makes an excessive amount of trading and selling in order to increase commission earnings while disregarding your best interests.
    • Be on the lookout for frequent or unauthorized trading and high amounts of fees associated with these activities.
    • Be cautious if they offer advice to buy variable annuities. These have high fees and are often used to inflate commissions.
  • Promissory Note Fraud
    • A promissory note must be registered with either the SEC or the state securities regulator.
    • Unregistered promissory notes are regularly used to scam investors.
  • Pump and Dump
    • Uses misinformation to increase demand of a stock or company.
    • After stocks are inflated, scammers sell their shares for profit.
    • When value drops drastically investors lose their money.

Don’t rush into choosing a financial advisor. Take your time to do your research and find the best one for your needs and goals.

Reach out to the experienced financial professionals at Virtus Wealth Management to learn more about the services we offer and how we can help you get on the path to pursuing the goals you’ve set for your financial future. Contact us today at 817-717-3812 to speak with one of our qualified financial advisors. We are happy to sit down and discuss what you’d like to see in your future to help establish a plan that takes your goals into account while working within your level of risk tolerance.

Securities offered through LPL Financial Member FINRA/SIPC. Investment advice offered through Good Life Advisors, LLC, a registered investment advisor. Virtus Wealth Management and Good Life Advisors, LLC, are separate entities from LPL Financial.

Let’s Connect

Contact Us
Would you like to subscribe to The Virtus View, our twice monthly e-newsletter?