As a client of Virtus Wealth Management, you join a community of individuals who are, or want to be, educated, empowered and involved in the planning of their financial futures. This is a community of individuals who are smart enough to take control of their financial future and establish a partnership with Brian, Chuck, Karen or Mark. Through this partnership, we provide you the means to actively participate in a holistic approach to your finances that allows you to maximize the efficiency of your wealth.

Meet Our Team Getting Started

Wealth Management with Character, Moral Strength and Excellence

Virtus is Latin in origin – defined as having character, excellence, and worth.
These values form the foundation of our business and our partnership with you.

Our History

Join a community of individuals who are, or want to be, educated, empowered and involved

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What We Do

Wealth Management is much more than managing assets. Our mission is to provide innovative, sophisticated and highly customized wealth management solutions that address all facets of your finances.

Today’s economic conditions and uncertain financial markets require the savvy investor to go beyond traditional boundaries. At Virtus Wealth Management, we help our clients prepare for a financially-secure future by developing long-term strategies that focus on the “big picture” versus short-term gain, thereby managing risk. As a full-service wealth management firm, we offer clients financial advice, investing strategies, asset management and personalized service.

Our Credentials

When you partner with Virtus Wealth Management, you will work directly with one of our advisors as your central point of contact. However, you will also have a team of wealth managers working together behind the scenes to support your needs. It is our combined expertise and team work that allows us to provide exceptional service, investment, planning, and risk management advice.

Our credentials include the following: CPWA®, CFP®, ChFC®, CLU®, and CRPC®. That’s a lot of letters, but what do they mean? Read more >>

Our Process

Wealth management is more than just investment advice – it includes all aspects of a client’s financial life. Clients benefit from a holistic approach by working with a wealth manager to coordinate and unify the decisions in their financial life, so that those decisions complement each other and produce enhanced results.

We developed a proprietary process that allows us to look at the big picture and assess all the factors that affect your unique situation. By bringing all of the various pieces together we will create a tailor-made, stress-tested plan that ensures you are confident in the potential of your financial future.

Read more about: What to Consider When Choosing a Financial Professional
Photo of Karen Spence, CRPC®, Brian Tillotson, CPWA®, Certified Private Wealth Advisor℠, and Charles Elhoff, CFP®, ChFC, CLU, Wealth Advisor in Southlake, Texas offices of Virtus Wealth financial advisors - Join a community of individuals who are, or want to be, educated, empowered and involved in the planning of their financial future.

What to Consider When Choosing a Financial Professional

There are a few different titles that those in the financial industry traditionally market themselves under: financial advisor, financial planner, or wealth manager. While many financial professionals have a clear idea of what differentiates these three, the distinction has often been considered murky for consumers.

What is the difference in titles? Which financial professional do you need? What can we do for you?

In theory, a financial advisor offers investment management with a focus on the markets and securities. A financial planner manages your investments while also providing you with a broader financial plan to help you reach your goals, whether that be retirement, buying your first home, paying for college, etc. So a financial planner could serve as a financial advisor, but an advisor would not serve as a planner.

Then there are wealth managers who typically look at the big picture and provide a holistic approach to your finances. Wealth managers often provide investment management and financial planning in addition to tax reduction strategies, estate planning, insurance, and risk reduction, among other things. So a wealth manager could serve as a financial advisor and a financial planner, but not the other way around.

To top it all off, the title wealth advisor is also used to describe a professional who, in theory, provides the same holistic approach as a wealth manager and only differs in name.

“And this mess is so big, And so deep and so tall, We cannot pick it up. There is no way at all!” by Suess, The Cat in the Hat

Now, the key word used here is ‘in theory.’ On paper this all looks good and works but sadly, like a Dr. Suess book, it does not translate so easy to the real world. Due to a lack of regulation, all of these distinctions are no longer as simple and concrete as they once were.

A Rose by Any Other Name

The financial industry has turned the different professional titles into nothing more than a marketing tool, making it even more complex and confusing for you, the consumer. So you will find many financial advisors who do in fact provide planning and financial planners who provide a holistic approach.  With the exception of industry certifications like a CERTIFIED FINANCIAL PLANNERTM (CFP®) or a Certified Private Wealth Advisor (CPWA) (more information on industry designations can be found here), titles generally will not help you narrow down your list of financial professionals.

So what is important to consider when choosing a financial professional?

The two most important factors, outside of the basic question of do you trust the person, is how much the financial professional charges and what the charges cover.

This is important because you want to make sure you are comparing apples to apples. Just like the different professional titles, the fees and how they are charged have become major marketing tools in the financial industry. We recommend asking a potential advisor to explain all fees and what exactly they cover. A 1% fee for managing your money is not the same as a 1% fee to manage your money in addition to providing milestone planning, tax consulting, risk reduction options, and estate planning. There are many hidden fees in our industry and be sure to avoid the fee trap: focusing solely on who has the lowest fees with little regard to service and performance. Is it better to have a lower fee if it also means a lower return and poor service?  Knowing what fees are charged and what the fees include are the first and most important step when considering and comparing new financial professionals.


Read more about: Why Work With A Financial Advisor
Selecting a financial advisor or wealth manager can be a difficult task. Your financial situation is complex and trusting someone with your money is trusting someone with your future. That is not a job we take lightly. Ultimately, mutual trust is the key to a successful relationship between you and your advisor. It is important that your financial advisor truly knows your life, your family, your goals and anything else that makes you, you.

Photo of Charles Elhoff, CFP®, ChFC, CLU, Wealth Advisor and Brian Tillotson, CPWA®, Certified Private Wealth Advisor℠ in Southlake, Texas offices of Virtus Wealth financial advisorsThis is because successful wealth management extends beyond investment advice and asset management. A truly comprehensive financial advisor will look at the big picture and bring all of the various pieces that affect your financial situation together to create a plan that is stress-tested and unique to you, that helps ensure you are confident in the potential of your financial future. Your advisor will work with you to coordinate and unify the decisions in your financial life, so that those decisions complement each other and strive to produce enhanced results.

A Holistic Approach

The essential components of a holistic approach to financial advising include, but are not limited to, tax reduction strategies, milestone planning (whether your milestones are retirement, travel, buying your first home, etc.), risk reduction and wealth preservation, as well as estate planning and legacy goals.

At Virtus Wealth Management, we want you to feel educated, empowered, and involved in the planning of your financial future. Our goal is to help you get from where you are today to where you want to be in the future, but we believe this can only be accomplished through mutual participation and limiting our clientele to those willing to be involved in the process.

If you are seeking a financial advisor, we want to invite you in to our office for a complimentary consultation so you have the opportunity to get a better understanding of who we are and what we can do to help you and your specific situation.

Consider This

Below you will find important considerations and questions to assist you in finding a financial advisor best-suited to your needs. As in most cases, there are some “red flags” to be aware of when speaking with a financial advisor. These red flags do not necessarily mean that the financial advisor is unqualified or lacks integrity, but will help you determine if your goals are going to be the priority.


  • Do you provide a comprehensive written analysis and personalized plan to address my financial situation? In addition, do you offer assistance with the implementation of this plan and continuous, on-going advice regarding my financial affairs, including advice on non-investment related financial issues? Financial professionals provide a range of services and it is important to match your needs with the services provided.
  • Do you provide a holistic/comprehensive approach to wealth management that includes all of the following services: Goal Setting, Budgeting, Tax Planning, Investment Review and Planning, Estate Planning, Insurance Needs, Education Funding, Retirement Planning, and/or more?
  • How is your firm compensated and how is your compensation calculated? This is key to ensure you are comparing apples to apples: a 1% fee for just money management is not equivalent to a 1% fee for money management in addition to tax reduction strategies, estate planning, milestone planning, etc. There are many hidden fees in our industry and a fee trap: avoid focusing solely on who has the lowest fee without factoring in service and performance.
  • Will I work directly with you or an associate of yours? In addition, how often do you meet with clients to review their situation and financial plan? As your life and assets change so should your financial plan. Regularly scheduled reviews with your financial advisor help keep you connected and on track to reach your goals.
  • Do you have proprietary products and investments within the firm you work for? Avoiding proprietary products can help eliminate any conflict of interest and ensure the advisor is truly acting in your best interest.

Red flags:

  • The financial advisor tries to sell you an investment/or product in your first meeting. We believe your goals are the priority and a detailed financial plan is required in order to ensure we have a strategy that gives us the best chance at reaching those goals. Recommending an investment prior to knowing what investment objective is needed in order to reach your goals is hardly prudent wealth management.
  • The financial advisor is primarily an insurance salesman pushing annuities. Annuities can be an effective means to reaching your goals; however, rarely is it in the client’s best interest to have a significant portion of their assets in annuities.
  • The advisor pushes one investment or product as a “must-have” in your portfolio. There is no one single investment that fits every person and every portfolio. As mentioned before, it is essential for a financial advisor to build your portfolio around your goals and investment objectives. Your portfolio should be unique, just like you and your situation.
  • The advisor will not tell you how much he or she earns in commissions or fees from an investment. Moreover, if the advisor tells you “the insurance or product company pays them”, it is a big red flag and the broker is not being transparent. Ultimately you pay the commission either by an upfront commission or less return because the company pays the broker. Transparency is key to building a trusting relationship.


Read more about: What A Wealth Manager Can Do For You
Wealth Manager Cartoon

If there is one thing that is constant in life, it’s change. There are “seasons” of life just like seasons of the year. However, the “seasons” of life are different in that there is no predetermined date or age that someone automatically shifts “season”, or life stage. Unfortunately, there are no absolute truths when it comes to investing and your finances; no rule book of set instructions that would financially benefit every person at every stage of his or her life. Here is where we can help.
What Do Wealth Managers Do?

What we do as wealth managers is help people, just like you, strive to achieve the milestones in life that they have been dreaming of and working toward. Are you saving to buy your first home or first car? Are you trying to decide how to save for your childrens’ college education while you’re still making payments on your own student loans? Have you recently changed jobs and received new employee benefits you want to maximize? Maybe your focus is planning your estate, saving for retirement, and laying the ground work for your legacy? Or you’ve already retired? Not everyone is working to achieve the same milestones and this list is by no means all-inclusive.

At Virtus Wealth Management, we believe we can help you no matter what age you are, what life stage you are in, or how much money you’re working with. We pride ourselves on having built a team of wealth managers with expertise in different aspects of wealth management that compliment each other. So as a client of Virtus, you will partner and work with one of our wealth managers who truly get’s to know you, your life, and your goals, while still having access to the expertise our other wealth managers provide.

Your wealth manager will partner with you to build a tailor-made plan that you are confident in. Why is planning so important? Per a Palo Alto Software study in 2016, a business is twice as likely to be successful if it has a written plan. Your financial future is not unlike a business, and not to be cheesy, but you are the CEO. If you hypothetically had an idea or business that you sincerely believed in, would you just leave it to luck and assume the finances would figure themselves out later? This would not be the most effective option. Instead, seek the guidance of a professional wealth manager with experience, who can help you establish a written plan to pursue your milestones, update that plan as your life and goals change, and ultimately maximize the efficiency of your wealth.
Not Just Investment Advice

As your wealth manager, we offer more than just investment advice. Our holistic approach allows us to look at your life in the big picture so we can assess all the factors that affect your unique situation. If you took a fragmented approach to your finances, important key components can be missed that could affect not only the right approach to take regarding your finances but also the outcome. You may be able to benefit from working with a wealth manager to coordinate and unify the decisions in your financial life, so that those decisions complement each other and work to produce enhanced results.

Some of the aspects of your financial life that we can help you with are tax reduction strategies, risk reduction, milestone planning, investments and asset allocation, estate planning, as well as 401k rollover services and Roth Conversions.


Virtus Wealth Management provides services to these areas:

Argyle, Arlington, Bedford, Carrollton, Colleyville, Coppell, Dallas, Denton, Euless, Flower Mound, Fort Worth, Grapevine, Haltom City, Haslet, Hurst, Irving, Justin, Keller, Lake Dallas, Lewisville, North Richland Hills, Roanoke, Southlake

75006, 75019, 75022, 75028, 75038, 75039, 75057, 75061, 75062, 75063, 75065, 75067, 75077, 75099, 75234, 75261, 76006, 76011, 76012, 76021, 76022, 76034, 76039, 76051, 76052, 76053, 76054, 76092, 76111, 76112, 76117, 76118, 76120, 76131, 76137, 76148, 76155, 76177, 76180, 76210, 76226, 76244, 76247, 76248, 76262

Prominent neighborhoods in and around Southlake Texas are The Metairie Southlake, Carillon Southlake, Southlake Glen, Timarron Country Club, Creekview, Southlake Woods, Estes Park and Johnson Place.

Southlake, Texas

Virtus Wealth Management

817-717-3812 | 817-795-1095 | 866-407-4320 | 817-416-6585

2535 East Southlake Blvd., Ste. 100, Southlake, TX 76092

Parks in and around Southlake are Lonesome Dove Park, Oak Grove Park and Bicentennial Park.

Southlake is a city located predominantly in Tarrant County with minor areas extending into Denton County in the U.S. state of Texas. Southlake is a suburb of Dallas/Fort Worth. As of the 2010 census it had a population of 26,575.

Southlake, Texas is one of Dallas-Fort Worth’s wealthiest and most-beautiful suburbs. Situated at the southern end of the scenic Lake Grapevine, Southlake is a fantastic location for outdoor activities, including hiking, paddling, fishing, and horseback riding and a great place to experience the rich culture of North Texas.

The Southlake area was settled by the pioneers in 1840.  It was incorporated as Southlake Texas until the year 1956.  This was four years after the finishing the Grapevine Lake.  Before the process of incorporation, the settlements of the Whites Chapel, Union Church, Jellico, and Dove had been seen as the present day Southlake. The area had remained rural until the completion of the DFW International Airport in 1970. Owing to the close proximity to the airport, the city of Southlake grew dramatically in the eighties, nineties and 2000’s.